These days, OTT services are receiving a lot of love from users.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the Subscription cost internet.
Netflix, Watcha, and TVING are well-known examples.
Different from cable TV, OTT lets users watch what they want, when they want.
There are many reasons why OTT has become popular.
One reason is that a wide variety of genres are available in one platform.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
However, as subscription fees keep rising, more people feel financial pressure.
As a result, attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
KT recently introduced “Gi Live,” a FAST service that gained attention.
As the traditional market slows, FAST is becoming a new profit model.
The biggest advantage of free streaming is that there is no cost burden.
It allows access to many contents, increasing selection options.
The disadvantage is that ads are unavoidable.
In addition, the quality can be inferior to premium platforms.
OTT and free platforms are expected to grow further.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
Blending both models offers better choices to viewers.
The future of streaming services is exciting to watch.